5 Easy Tips to Keep Them On-Site Longer
It takes a lot of time,
energy and, sometimes, cash to lure visitors to a client’s site, so once you
get them there you want to keep them there as long as possible.
Why? Well, the longer
visitors stay on site the more likely they are to perform the most desired
action – from subscribing to a newsletter to calling your client on the phone.
Second, time on site is
something search engines value. More time on site per visitor is better.
1. Use teasers. Visitors are often looking for information. Use short paragraphs that
ask questions visitors want answered. Follow this text with a CLICK HERE link.
This pulls visitors deeper
into the site. And, if you provide good information, and answer visitors’
questions, they just might explore the site. More time on site. More page
views. Search engines like page views, too.
2. Create a compelling headline. The headline is half the job. It’s the first thing
visitors see, it’s the first thing they read, and you use it to capture their
attention. “7 Tips to Improve Your Family Finances” is the kind of headline
that’ll keep readers reading.
3. Use embedded text links. These links appear within a specific context of the
site content. So, if the text reads, “Every family should have life insurance
coverage” and “life insurance” appears in the traditional blue font, visitors
looking for information (or prices) for term life insurance are likely to click
on that link, pulling them deeper in to the site.
4. Keep navigation clear, simple and consistent. If visitors have trouble navigating a client’s
website, they’ll go to another website that’s easier to navigate.
5. Use incentives. Create links on the home page, and all landing
pages, offering a 20% discount, free in-home service, free shipping, a free
consultation – something that delivers immediate benefit to visitors.
These links pull visitors
deeper into the site, pique interest and increase conversion ratios because
everybody likes FREE.
Good, useful content keeps
visitors on site longer. Stop selling. Start helping, and watch your client
site rank higher thanks to you.
Webwordslinger
www.webwordslinger.com
