Sunday, December 7, 2008

Intuitive SERPs

Search engines, as we know them today, will soon join the heap of outdated technologies along with 8-tracks, VHS and DVD. Why? Because search engines collect data on our browsing habits and produces unique results pages based on our past browsing histories.

If I type in “dogs” as my query word, I’ll get everything from pet stores to the history of the basset hound. And, if I’m using one of the growing number of Chinese search engines, I’ll come up with some recipes, as well. Unfortunately, my broad query provides thousands of results, often requiring me to refine my search to whatever it is I’m looking for. “Dogs” as a query just won’t cut it.

However, that search engine will have in its database a long history of my queries. The SE will know that I order dog chow on-line in bulk and will (1) bring up outlets where I’ve previously purchased dog chow and (2) offer a few hundred SERPs of similar sites to those I’ve frequented in the past.

Amazon employs this approach to a more “intuitive” search engine my scouring my buying history and offering “MY RECCOMMENDATIONS.” So, my Amazon home page will display different products than those shown on your home page. Very convenient and obviously very effective.

So, the days of the “throw anything out there and let the user decide” will soon come to an end, at least as the default mode. Of course, you’ll always have the option of “SHOW ALL.” This will change the fundamentals of how users search.

Looking for a specific item or type of item. Personal search.

Want the full spectrum? Search all.

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